Post Office Art: Rural Free Delivery

Rural Free Delivery


Title: Rural Free Delivery
City: Goodland, Kansas
Location: Post Office
Artist: Kenneth M. Adams
Date: 1937
Medium: Oil on Canvas

Information

Kenneth Adams followed his studies at the Art Institute of Chicago, the Art Students League, and Woodstock, by moving to the art colony of Taos, New Mexico. But financial exigencies drove him to take a teaching job at the University of New Mexico in Albuquerque. He was delighted to have an opportunity to join the Federal Art Program as an easel painter in 1934: not only did the federal government pay more money; it also gave him the freedom to paint full-time, which is what he really wanted to do. He returned to Taos, after which he received a commission to paint a mural for Goodland, Kansas.

Unlike some of the Post Office mural painters of the 1930s, Adams was given a free hand in his work. There was no input from the local Postmaster, and no restrictions on his content or style. He chose an important local historical theme: the advent of Rural Free Delivery. This program, which the federal government began in 1896, was probably the most significant program ever developed for America's rural population, with the possible exception of Rural Electrification in the 1930s. Rural Free Delivery brought mail service to far-flung farms, where previously farmers would have had to travel to possibly distant post offices to post or receive mail. It also opened up a whole area of commerce, with the possibility of mail orders and - with the institution of parcel post service - the delivery of these orders through the mail.

Adams's work is Cubist-inspired, although it was never so adventurous as to attract the criticism of an often conservative public. His Goodland painting is notable for its bright colors and for the modeling of his figures, with a nod to the geometric forms these figures suggest. The overall aspect of his composition is very pleasing, which is exactly how the public viewed the mural when it was first displayed. Elements of the painting relate directly to the local environment. There is a farmstead in the distance, with the farmer and his extended family in the foreground. A fence is lined with sunflowers, the state flower of Kansas and an important local commodity. Indeed, Goodland was chosen as a locale for the Big Easel project, which constructed a gigantic reproduction of a Van Gogh sunflower painting for Goodland's downtown. The mailman is driving a small horse-drawn cart. More typically, a larger, enclosed vehicle was in use, but for far-flung locations, smaller vehicles were employed, as shown in Adams's painting.

References

  1. [1] Oral history interview with Kenneth M. Adams, 1964 April 23 (Archives of American Art).
  2. [2] Ken Adams, Ken Adams, A Fine Chaos May 22 (2016).
  3. [3] Goodland Explorations: Rural Free Delivery (Rural Kansas Tourism).
  4. [4] Goodland United States Post Office.National Register of Historic Places Nomination (1989). Registration form for the Goodland United States Post Office. The Kenneth M. Adams mural "Rural Free Delivery" is described as having dimensions 12'1/8"x4'3", or an aspect ratio of 2.82:1.